18 | Orgill Case Study Testimonials: Project Insights 05 A VA LUAB L E PROGRAM DEVELOPMENT A VA LUAB L E PROGRAM COMMITMENT A VALUABLE PROGRAM ALWAYS LISTENING “We were already buying most of the products in the program, so it was an easy decision to join because we could start getting the rebates. We also discovered some categories we weren’t aware of, and that opened us up to new vendors. Those new categories and vendors have done well for us.” Kevin Cannon McLean Hardware “We took a deep dive into what a retailer needed to be successful in the lawn and garden category and then used that information to develop a program that hit on all of those notes.” Greg Stine Orgill “We jumped on the Spring Is Here program the first year Orgill offered it. The program helped us get the product in and made it easy to order because it went off our order history. Now, we can order everything at once at the fall market and be done. We’re doing a lot more preordering, and that’s made spring orders more convenient. The rebates have really helped our bottom line, too.” Solomon Hess Quincy Hardware “We wanted a program that would help our customers elevate their presence in the lawn and garden category. We had to commit ourselves to assortments and brands that matter to them and really invest in the inventory, catalog and strategy to help them become a more viable retailer to their customers.” Alan Shore Orgill V ENDOR SUP PORT WORK I NG W I TH ORG I L L WORK I NG W I TH ORG I L L WORK I NG W I TH ORG I L L TESTIMONIALS “When we said we were going to commit to this category, we knew it meant more than offering some products and rebates. We wanted to offer a complete program so retailers could put up a competitive assortment with competitive pricing—but also have the tools they needed to let their customers know they were a major player in the category.” Greg Stine Orgill “We essentially offer Spring Is Here for free to our customers. But, we know that we are asking them to make a commitment to the category and they will have resources invested in implementing the in-store elements, so we want to make it worth their time beyond helping them increase sales. That’s where the rebates come in.” Matt Ray Orgill “Even with a solid reception, we knew that we would want to listen to the retailers using the program and find ways where we could do things better." Alan Shore Orgill “We have had a solid core of vendors who have been with us since the start of the program. But we have also seen the addition of some significant brand partners that have helped us provide even more options to our customers.” Matt Ray Orgill “We’ve gotten a lot of value out of the point-of-purchase materials, such as the shelf talkers and pamphlets. Overall, the best part of the program is the rebates. It’s money that goes right back to the bottom line. The POP material has given us something handy to give to customers. We can tell them that if they want more information, they can take this pamphlet home and it will help answer some of their questions. It’s something handy for them to keep at home for future reference, too.” Kirk Reams Hooten's Hardware “Orgill has some fantastic buyers that go and do all the preliminary work for us, and they’re really good at what they do. They are the best in the industry, I think. They by far outshine Ace, True Value and Do it Best. They hit it out of the park most of the time.” Margie Duval Yucaipa Hardware
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